CONTENT RULES & REFUND POLICY
Version 2026-08-07.1 · Updated 7 August 2026
The Wall is a public space. Anything you put on it is seen by strangers, so the rules are short, blunt and enforced by humans.
YOU ARE RESPONSIBLE FOR YOUR BRICK
When you book a brick you are the publisher. You are responsible for the image or GIF, the message, the link and the promo code, and for making sure you have the right to use them and that they are legal where you and your audience are. Automated checks run on every upload, but they are a safety net, not permission.
PROHIBITED — REMOVED IMMEDIATELY, NO REFUND
If a review finds any of the following, the advert is removed immediately, the booking is terminated, and no refund is given for the remaining time. Illegal material is reported to the relevant authorities.
- Pornographic or explicit sexual contentNo pornography, explicit sexual acts or sexualised nudity, in images, GIFs, text, links or promo codes.
- Sexual content involving minors (CSAM)Absolutely prohibited. Reported immediately to the relevant authorities. Records are preserved for legal handling and the material is never redisplayed.
- Graphic gore or extreme violenceNo real or realistic depictions of death, mutilation, torture or extreme violence.
- Other clearly illegal contentNo terrorist material, stolen data, illegal goods or services, malware or content that breaks UK law.
OTHER VIOLATIONS — REVIEWED CASE BY CASE
Everything below is against the rules but is judged by a human. Depending on the circumstances a moderator may hide or remove the advert, and may issue a full refund, a partial refund, or no refund at all.
- Hate or harassmentNo attacks on people because of who they are, and no targeted harassment of a named person.
- Scams or misleading claimsNo phishing, fake offers, impersonation, misleading promo codes or links that go somewhere other than advertised.
- Spam or broken contentNo unreadable filler, dead links, or the same advert repeated across the wall to game the grid.
- Someone else's workOnly upload artwork, logos and photos you have the right to use.
HOW REPORTS WORK
- 1. Anyone can report a brick from the wall. Reports in the prohibited categories hide the advert instantly; other reports hide it once several people agree.
- 2. A moderator reviews the report, records which rule was broken, the decision, the refund outcome and their notes.
- 3. You get an email with the outcome. If the advert is reinstated, its countdown continues from where it was.
CONTENT REMOVAL AND REFUND POLICY
- You are responsible for everything you upload — image, GIF, message, link and promo code — and for making sure it follows the content rules.
- If an advert is reported after it goes live, it may be temporarily hidden while a human reviews it. Hidden time is not automatically refunded or extended.
- If a review finds clearly prohibited content — pornographic or explicit sexual content, sexual content involving minors, graphic gore or extreme violence, or other clearly illegal content — the advert is removed immediately, the booking is terminated, and there is no refund for the remaining time.
- For any other rule violation the outcome is decided case by case. A moderator may issue a full refund, a partial refund, or no refund, depending on the circumstances and how serious the violation is. Nothing is approved or denied automatically.
- Buying advertising space does not guarantee a refund if your content breaks these rules.
- For serious illegal content we keep the internal records and metadata needed for legal and compliance handling, while making sure the material itself is not publicly accessible.
Refunds are not guaranteed. Booking a brick buys space on the wall, not immunity from these rules.
WHAT YOU AGREE TO AT CHECKOUT
“I agree to the Content Rules and Terms of Service, including the content removal and refund policy.”
You must tick this box yourself before payment. We record the policy version that was in force when you agreed, so the rules you agreed to are the rules you are judged against.
Questions about a decision? Reply to the email for your booking and quote the case reference.